Art Direction / Design I

InDesign Exercise – More to come

sunline — Mon, 07 Nov 2011 21:29:29 +0000

Finish the tech review here with data files downloadable from here. Your working file should be viewed by November 17th class time.

Resume Grid Design

sunline — Mon, 07 Nov 2011 10:50:29 +0000

Resume Grid Design :: First version due 11/17, final version on 11/29

:: create a one-page refreshing (also means different) layout for Robert Andrews’s resume [link] with grid. here is how your work unfolds:

step 1. READ the texts!!!

step 2. Sketch at least five grid designs. Select the top three and bring them to class (Thursday, November 17th) for discussion.

step 3. Use either Photoshop or InDesign to create your layout. Save your work in your own device.

ADDITIONAL READINGS: Five Simple Steps to Designing Grid Systems

Typographic Hierarchy with Typographic Color

sunline — Tue, 01 Nov 2011 16:09:16 +0000

An exercise due on Thursday November 3rd: creates a visual showing typographic hierarchy by controlling the typographic colors of texts.

An example would be (click to enlarge it):

InDesign Exercise One

sunline — Tue, 11 Oct 2011 14:58:00 +0000

Use the following texts to produce a one-page article in InDesign. The layout needs to be two column, first-letter cap drop, no orphan or widow, both sides justified. Use kerning and/or tracking to create even rhythm among texts.

Upon completion, please print from the instructor’s station for critique.

Date started 2010
Category Cultural Exchange
Contributor INDIGO
Website www.indigodesignnetwork.org
Location International

Mother Tongue

Language is not only a product of human life – it is a pre-requisite that humans require to form relationships. As a fundamental form of expression, language binds us together.

A language can be visual – made up of complex ideas of truth deeply rooted in symbols, custom and imagery. Mother Tongue is about the power of language – verbal and visual, formal and informal. First language. Native language. It honours languages at risk of being lost in our globalising society and those that have survived the forces of colonisation.

Mother Tongue is a healing process – stimulating creative dialogue between indigenous and non-indigenous designers, students of design, poets and writers. Mother Tongue is a cross-cultural platform to open discussion around the role of contemporary indigenous design and to encourage collaborative projects that deepen our understanding of people’s culture in our visual world of this 21 century.

“We need a culture shift. Can design reconcile differences? “Let’s begin a journey of understanding – fostering a new respect for life, nature and the natural world. Let’s value the principles of truth, honesty, generosity, equity and kinship.”

- David Lancashire, Melbourne (Australia)

INDIGO, the International Indigenous Design Network, is an open platform that connects designers worldwide in an effort to explore our understanding of indigenous design. It provides an online forum for sharing ideas and information, fostering discourse among participants, and contributing to the furtherance of indigenous and local design.

A visual example can be found here.

Letter Game 2, due Tuesday September 27

sunline — Thu, 15 Sep 2011 15:39:13 +0000

Instruction: (size: 4.25×6 or 6×4.25)

Classification Exercise

sunline — Thu, 15 Sep 2011 14:51:44 +0000

The answer sheet: link

Read through the texts and find out their classification schemes. If you can, find out which typefaces they are.

Typographic Classification Presentation

sunline — Thu, 15 Sep 2011 14:49:05 +0000

presentation link is here

Tutorial: Five Simple Steps to Designing Grid Systems

sunline — Tue, 26 Oct 2010 11:00:19 +0000

I found this marvelous series of writing by Mark Boulton. A must read for any 2-d designers!

This series of articles covers grid system design from easy two column grids for print publications to complex, ratio based, adaptive grid systems for modern web browsers.

Subdividing ratios
Ratios and complex grid systems
Grid systems for web design: Part 1
Grid systems for web design: Part 2 Fixed
Grid systems for web design: Part 3 Fluid

To read, click here

Paul Rand lectures series presented by Steven Heller

sunline — Wed, 15 Sep 2010 16:30:36 +0000

In the Podcast Series of School of Visual Arts you will find some very interesting lectures by Steven Heller. He discuss about constructivism, poster and book design…

http://design.schoolofvisualarts.edu/weblog/paulrand/

Also available some other guest lectures with Milton Glaiser, Rick Poynor, David Rees…

Anatomy & Measurement

sunline — Mon, 31 Aug 2009 16:54:30 +0000

Type Anatomy handout [link]

Additional Readings on Type Anatomy:

a tutorial on anatomy [link]
web font [link]
a video tutorial on anatomy and measurement [link]

Measurement []: 1 inch = 72 points = 6 picas

Project (Due Sep. 8th)

Letter Game 1: use one case letter (for example, A) as the only element to design a postcard at size 4 ¼” x 6”, resolution 300dpi.Create multiple sketches for the best design. Exercise your creative muscle while paying close attention to space, tension, emphasis, etc. You may look for a diversity in size, color, placement/location, value, texture, etc. to achieve variety. Yet the letter must retain its identity and easy to be recognized.Stay with the same case and same typeface throughout. Use solid colors only.Photoshop is highly recommended to use but not required for this project. If you will do it in a non-digital way, you can scan your design in the last step to convert it from hardcopy to electronic. Keep your own copy for your final CD but show it in class. File format: psd or jpg. .

Please keep on doodling within Photoshop!

Test (Sep. 13th)

The first test comes next Tuesday, September 13th. It will test anatomy and measurement.